Market
Target groups and markets
Any company that relies on the transportation and logistics industry to deliver goods and services is a potential customer for an airship solution. The most immediate beneficiaries will be those who already face serious transportation issues due to highly expensive or suboptimal current transportation choices:
- Mechanical engineering industry
- Plant construction industry
- Building industry
- Civil engineering
- Mining industry (on- and offshore)
- Military
- Disaster relief / humanitarian aid
- Remote communities
- Pipeline building
- All industries that need to cross environmentally sensitive wilderness.
“Scenario of a transportation chain for apportionable goods” reproduced by courtesy of “SLTA and University of Applied Sciences, Bremen – Airships to the Arctic – Calgary 2009”
Market studies
The team of KISS Airship talked to numerous potential clients in order to come up with an airship design that meets the needs of its customers. However, instead of spending our own budget for a comprehensive market study we, rather cite the results of one of the world’s most renowned organizations: NASA.
In 2012 NASA commissioned a “Business Case for a Commercial Cargo Airship Industry”, conducted by Avascent, which came to the conclusion, that the potential cargo market in the US alone justifies massive airship investments. The study was presented at the Cargo Airships for Northern Operations Workshop in Anchorage, Alaska.
According to the study “airships fill an attractive niche between the extremely rapid delivery of air freight (1-3 days) and the slow delivery of ocean cargo (6-8 weeks), far more efficiently than airplanes – fuel costs are 35-55% of current cargo aircraft expenses”.
The study projects a market potential of several billion US-$ within a couple of year, if the cargo airship market matures.
Prepared by Avascent on behalf of the NASA Ames Research Center